About Us

Bo Arthur

As a Personal Financial Representative residing in Gadsden for 11 years, alongside my wife Jennifer and our two children, I have had the privilege of getting to know many local families. My in-depth knowledge and understanding of the people in our community enable me to provide exceptional service to my customers. I am dedicated to helping families like yours safeguard the things that matter most – your family, home, auto, life, business, and more, while also assisting you in developing a comprehensive strategy to achieve your financial goals.

I take great pride in working with a company that has a rich history of serving satisfied customers for over 75 years. Alfa is renowned for its outstanding financial strength and superior claims service, with an impressive A (Superior) rating by A.M. Best. Being a part of Alfa means delivering quality service, strength, and satisfaction to my customers, and I am honored to be a part of it.

I understand the importance of building a solid foundation for the future and fostering long-lasting customer relationships. My commitment to you is to provide the same level of service that I would expect for myself. When you leave my office, it is my aim for you to feel confident, informed, assured, and satisfied with your choices – just as you should.

In addition to Rainbow City, I am proud to serve the communities of Southside, Gadsden, Collinsville, Attalla, Fort Payne, Hokes Bluff, and Ashville in Alabama.

Jason Ellen

As a Personal Financial Representative, I have been proudly serving the Southside, Alabama community for 19 years alongside my wife and four children. My deep knowledge and understanding of the local families enable me to provide exceptional service to my customers. I am dedicated to helping families like yours protect what matters most – your family, home, car, and more, and assisting you in developing a strategy to achieve your financial goals.

I take great pride in partnering with a company that has a legacy of over 75 years of serving satisfied customers. Alfa is known for its outstanding financial strength and superior claims service, with a remarkable A (Superior) rating by A.M. Best. Being a part of Alfa means delivering quality service, strength, and satisfaction to my customers – a responsibility I am honored to have.

I understand the significance of building a solid foundation for the future and fostering long-lasting customer relationships. My commitment to you is to provide the same level of service that I would expect for myself. When you leave my office, my aim is for you to feel confident, informed, assured, and satisfied with your choices.

In addition to Rainbow City, I am also proud to serve the communities of Southside, Gadsden, Attalla, Hokes Bluff, Glencoe, and Ohatchee in Alabama.

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